Research Catalog

Details

Additional authors

1. Seeger, Matthew W. (Matthew Wayne), 1957-

Description

1. 335 pages : illustrations; 24 cm

Summary

1. "While many attributes set him apart from his peers, it is his skill as a communicator that truly distinguishes him. "I Gotta Tell You" is about Iacocca the communicator. The book features twenty-five of his most influential and memorable speeches, with commentaries by communication scholars and a foreword by Iacocca." "To capture the diversity of his public addresses, the speeches are organized by audience and theme. The first section includes typical business speeches, delivered with the unique Iacocca flair, to shareholders and Chrysler employees and dealers. The second section, which demonstrates Iacocca's particular skills in dealing with crises, arguing for changes, and being a corporate advocate, includes speeches to American audiences about general business concerns and speeches before international audiences. The book concludes with speeches delivered on special occasions, such as commencements and the celebration of the Statue of Liberty, when Iacocca donned the role of celebrity and statesman." "The commentaries preceding each chapter illustrate how Iacocca used his extraordinary skills as an orator to motivate workers, market products, respond to criticism, and promote important economic, social, and political issues. The analyses spotlight the unique and powerful image Iacocca created as he oversaw the most dramatic corporate turnaround in American history."--BOOK JACKET.

Alternative title

1. I got to tell you.

Subject

1. Iacocca, Lee A
2. Industrial management > United States
3. Automobile industry and trade > United States > Management
4. Automobile industry and trade > Management
5. Industrial management
6. Kraftfahrzeugindustrie
7. Management
8. Sozialpolitik
9. Wirtschaftspolitik
10. Aufsatzsammlung
11. United States
12. USA

Contents

1. Lee Iacocca as business statesman / Matthew S. Seeger -- Speeches to internal constituencies. Lee Iacocca as internal issues manager in speeches to employees and dealers / Carl Botan -- Speeches of challenge and celebration : Lee Iacoccas's 1980 and 1992 shareholder addresses / Gaut Ragsdale -- Speeches to external constituencies. Speaking in defense of Chrysler : Lee Iacocca's crisis communication / Timothy L. Sellnow -- Lee Iacocca as debater and storyteller : speeches concerning the problems and future of the automobile industry / Jack Kay -- The Japanese trade imbalance : Lee Iacocca and corporate advocacy / Judith Hoover -- Information, motivation, and audience adaptation in addressing general business problems / Jerry Tarver -- Speeches concerning social values and issues. Lee Iacocca's commencement addresses / Ronald L. Lee -- Lee Iacocca's addresses concerning education / Gustav W. Friedrich -- The Statue of Liberty Ellis-Island speeches : an analysis of Lee Iacocca's value appeals / John J. Makay.

Owning institution

1. Princeton University Library

Bibliography (note)

1. Includes bibliographical references and index.