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Becoming more market oriented : an exploratory study of the programmatic and market-back approaches / John C. Narver, Stanley F. Slater.
Text
Cambridge, MA : Marketing Science Institute, 1991.
1991
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberHF5415 .M31 no.91/125-91/128 | Item locationOff-site |
Market orientation and business performance : an analysis of panel data / John C. Narver, Robert Jacobson, Stanley F. Slater.
Text
Cambridge, Mass. : Marketing Science Institute, [1993], ©1993.
1993-1993
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberHF5415 .M31 no.93/118-93/121 | Item locationOff-site |
Total market orientation, business performance, and innovation / John C. Narver, Stanley F. Slater, and Douglas L. MacLachlan.
Text
Cambridge, Mass. : Marketing Science Institute, 2000.
2000
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberHF5415 .M31 no.00/116-119 | Item locationOff-site |
The effect of market orientation on business profitability / by John C. Narver and Stanly F. Slater.
Text
Cambridge, Mass. : Marketing Science Institute, ©1989.
1989
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberHF5415.2 .N37 1989g | Item locationOff-site |
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