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Kellogg on integrated marketing / the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism ; Dawn Iacobucci and Bobby Calder, editors.
Book/Text
New York : Wiley, 2003.
2003
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberJBE 02-2835 | Item locationOffsite |
Kellogg on marketing / edited by Alice M. Tybout, Bobby J. Calder.
Book/Text
Hoboken, N.J. : Wiley, c2010.
2010
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberJBE 17-712 | Item locationSchwarzman Building - General Research Room 315 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Brand constructs : the complementarity of consumer associative networks and multidimensional scaling / Geraldine R. Henderson, Dawn Iacobucci, Bobby J. Calder.
Book/Text
Cambridge, Mass. : Marketing Science Institute, [1998], ©1998.
1998-1998
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberHF5415 .M31 no.98/128-130 | Item locationOff-site |
Kellogg on integrated marketing / the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism ; Dawn Iacobucci and Bobby Calder, editors.
Book/Text
New York : Wiley, 2003.
2003
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberHF5415 .K436 2003g | Item locationOff-site |
Kellogg on advertising & media / The Kellogg School of Management ; edited by Bobby J. Calder.
Book/Text
Hoboken, N.J. : John Wiley & Sons, [2008], ©2008.
2008-2008
2 items
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberHF5826.5 .K46 2008 | Item locationOff-site |
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call number | Item locationOff-site |
Not available - Please for assistance.
Kellogg on marketing / edited by Alice M. Tybout, Bobby J. Calder.
Book/Text
Hoboken, N.J. : Wiley, c2010.
2010
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberHF5415 .K4443 2010 | Item locationOff-site |
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