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Displaying 1 of 1 results for author "Mizik, Natalie."
Trading off value creation and value appropriation : the financial implications of shifts in strategic emphasis / Natalie Mizik and Robert Jacobson.
Text
Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute, 2002.
2002
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberHF5415 .M31 no.02/113-114 | Item locationOff-site |
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