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Portraying older people in advertising : magazine, television, and newspapers / Thomas E. Robinson II.

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New York : Garland, 1998.

1998

1 item

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FormatTextCall numberJBD 99-245Item locationOffsite
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Ältere im Schatten der Werbung? : eine Literaturstudie zur Seniorendarstellung in der Werbung / Peter Kaupp.

Text

Berlin : Berlin Verlag Spitz, c1997.

1997

1 item

FormatCall numberItem location
FormatTextCall numberHF5813.G3 K38 1997xItem locationOff-site

Die ergrauende Werbung : Altersbilder und werbesprachliche Inszenierungen von Alter und Altern / Susanne Femers.

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Wiesbaden : VS Verlag für Sozialwissenschaften, 2007.

2007

1 item

FormatCall numberItem location
FormatTextCall numberHF5823 .F436 2007Item locationOff-site

Językowy obraz starości i starzenia się w reklamie telewizyjnej / Joanna Ginter.

Text

Gdańsk : Wydawnictwo Uniwersytetu Gdańskiego, 2013.

2013

1 item

FormatCall numberItem location
FormatTextCall numberHF6146.T42 G56 2013Item locationOff-site

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