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Essentials of the promotional mix [by] Harry Deane Wolfe [and] Dik Warren Twedt.

Text

New York, Appleton-Century-Crofts [1970]

1970

1 item

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FormatText	Call numberJLE 71-692	Item locationOffsite

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Promotional behavior [by] Sidney J. Levy.

Text

Glenview, Ill., Scott, Foresman [1971]

1971

1 item

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FormatText	Call numberJLD 72-1002	Item locationOffsite

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La stratégie américaine de promotion des ventes. Préf. de Gérard Biolley.

Text

Paris, Dunod, 1971 [c1970]

1971-1970

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FormatText	Call numberJLE 72-948	Item locationOffsite

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Promotion: persuasive communication in marketing [by] Rollie Tillman and C. A. Kirkpatrick. Rev. ed.

Text

Homewood, Ill., R. D. Irwin, 1972.

1972

1 item

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FormatText	Call numberJLE 72-1848	Item locationOffsite

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Promotion: an introductory analysis [by] Jerome B. Kernan, William P. Dommermuth [and] Montrose S. Sommers.

Text

New York, McGraw-Hill [1970]

1970

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FormatText	Call numberJLE 72-2057	Item locationOffsite

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Traité pratique de la promotion des ventes, par Gérard Biolley [et] Maurice Cohen.

Text

Paris, Dunod, 1972.

1972

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FormatText	Call numberJLE 73-309	Item locationOffsite

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Advertising and promotion for retailing: text and cases [by] Laurence W. Jacobs.

Text

Glenview, Ill., Scott, Foresman [1972]

1972

1 item

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FormatText	Call numberJLD 73-3523	Item locationOffsite

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The people motivators; consumer and sales incentives in modern marketing [by] Howard M. Turner, Jr.

Text

New York, McGraw-Hill [1973]

1973

1 item

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FormatText	Call numberJLE 73-2528	Item locationOffsite

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How industrial advertising and promotion can increase marketing power [by] W. H. Grosse.

Text

[New York] AMACOM [1973]

1973

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FormatText	Call numberJLE 73-2547	Item locationOffsite

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Verkaufsförderung für Investitionsgüter/ Lothar Ullrich. -

Text

Wiesbaden: Betriesbswirtschaftlicher Verlag Gabler, 1972.

1972

1 item

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FormatText	Call numberJLE 74-1273	Item locationOffsite

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Principes et pratique de la promotion des ventes [par] Y. Castagnol. [1. éd. à jour au 1. sept. 1972.

Text

Paris] J. Delmas [1972]

1972

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FormatText	Call numberJLF 74-27\|m(SASB)	Item locationOffsite

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More about creating customers, [by] Richard Graves.

Text

London, Allen & Unwin, 1970.

1970

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FormatText	Call numberJLE 74-2082	Item locationOffsite

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The businessman's guide to advertising & sales promotion.

Text

New York, Gregg and Community College Division, McGraw-Hill [1974]

1974

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FormatText	Call numberJLD 74-2907	Item locationOffsite

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Creating customers, by Richard Graves and Allan Campbell.

Text

London, Allen and Unwin, [1968]

1968

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FormatText	Call numberJLE 74-1939	Item locationOffsite

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Communicating with E. E. C. markets [by] Gordon J. Bolt.

Text

[London] Kogan Page [1973]

1973

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FormatText	Call numberJLD 75-297	Item locationOffsite

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Advertising & sales promotion.

Chicago, Crain Communications Inc. [etc.]

1 item

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Format	Call numberM-10 5620	Item locationSchwarzman Building - Main Reading Room 315

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Promotion.

[Chicago, Crain Communications inc.]

1 item

Format	Call number	Item location
Format	Call numberJLN 78-77 Library has: v. 22, no. 1-10; Jan. 7-May 13, 1974. (Jan-May 1974)	Item locationOffsite

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Voyager pour mieux vendre. Avec la collaboration technique de Jean Mauries.

Text

Paris, Éditions d'organisation, 1973.

1973

1 item

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FormatText	Call numberJLE 75-1579	Item locationOffsite

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An experiment to assess the sales response of white consumer to Black models displayed in promotional material.

Text

[Tempe, Ariz.] 1974.

1974

1 item

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FormatText	Call numberSc Micro R-1634	Item locationSchomburg Center - Research & Reference

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Mehrproduktunternehmung, Marktentwicklung, Wettbewerb.

Text

[Frankfurt/M.] Athenäum Verlag [c1972]

1972

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FormatText	Call numberJLD 75-1515	Item locationOffsite

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Seminar on "Below-the-Line Activities", Noordwijk aan Zee (Netherlands), 19-22 May 1971.

Text

[Amsterdam, E.S.O.M.A.R., 1971]

1971

1 item

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FormatText	Call numberJLD 76-94	Item locationOffsite

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Where were you when the promotion hit the shelf?

Text

[n. p.] c1966.

1966

1 item

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FormatText	Call numberJLF 76-476	Item locationOffsite

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Promotion : advertising, publicity, personal selling, sales promotion / Richard E. Stanley.

Text

Englewood Cliffs, N.J. : Prentice-Hall, c1977.

1977

1 item

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FormatText	Call numberJLE 77-461	Item locationOffsite

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Sales promotion handbook / editor, Tony Dakin.

Text

Epping : Gower Press, 1974.

1974

1 item

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FormatText	Call numberJLE 76-894	Item locationOffsite

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Objekte der Wirtschaftswerbung : Analyse d. Werbeobjekte z. systemat. Entwicklung von Werbestrategien / Josef Mazanec.

Text

Stuttgart : Poeschel, 1975.

1975

1 item

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FormatText	Call numberJLE 76-2098	Item locationOffsite

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Manuel de promotion des ventes / Loïc Troadec.

Text

Paris : Éditions d'organisation, 1975.

1975

1 item

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FormatText	Call numberJLE 76-2260	Item locationOffsite

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La promotion des ventes / Jean-Pierre S. de Monza. 1. éd.

Text

[Paris] : Presses universitaires de France, [1974]

1974

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FormatText	Call numberJLD 76-2132	Item locationOffsite

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Sales promotion : its place in marketing strategy / [by] Peter Spillard. 2nd ed.

Text

London : Business Books, 1975.

1975

1 item

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FormatText	Call numberJLE 77-1142	Item locationOffsite

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Beispielhafte Verkaufsförderung : aktuelle Promotion kurz- u. langfristig / Peter M. Cristofolini ; [die Ill. zeichnete Hans van den Bergh]. 1. Aufl.

Text

Düsseldorf ; Wien : Econ-Verlag, 1976.

1976

1 item

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FormatText	Call numberJLD 77-3243	Item locationOffsite

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The successful promoter : 100 surefire ideas for selling yourself, your product, your organization / Ted Schwarz.

Text

Chicago : H. Regnery Co., c1976.

1976

1 item

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FormatText	Call numberJLE 77-2468	Item locationOffsite

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The Dartnell sales promotion handbook. Editor: Ovid Riso.

Text

Chicago, 1973.

1973

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FormatText	Call numberJLD 82-367	Item locationOffsite

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Trading stamps in the United Kingdom : [report] / [by the] Economist Intelligence Unit.

Text

London : The Unit, 1977.

1977

1 item

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FormatText	Call numberJLF 78-1577	Item locationOffsite

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Verkaufsförderung, eine Marketing-Funktion : dargest. am Beispiel d. Konsumgüterindustrie / von Heinz W. Döppner. 1. Aufl.

Text

Berlin : Duncker und Humblot, 1977.

1977

1 item

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FormatText	Call numberJLE 79-1569	Item locationOffsite

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The Salesman to salesman training program in personal persuasion - sales. Presented by Bills-Dunn and associates ... Filmed for telecast or screen projection; supplemented by text, workbooks, and script outlines.

Text

[Glenview, Ill., 1964]

1964

1 item

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FormatText	Call numberJLF 78-452	Item locationOffsite

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Briefed.

New York.

7 items

Format	Call number	Item location
Format	Call numberK-10 3360 v. 28-29, 1971-72	Item locationOffsite

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Format	Call number	Item location
Format	Call numberK-10 3360 v. 26-27, 1969-70	Item locationOffsite

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Format	Call number	Item location
Format	Call numberK-10 3360 v. 24-25, 1967-68	Item locationOffsite

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Kaupan kampanjointi / Rurik Wahlstein, Raimo Berkan.

Text

Helsinki : Weilin + Göös, 1976.

1976

1 item

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FormatText	Call numberJLK 73-230 v. 17	Item locationOffsite

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Business/industrial marketing and communications : key to more productive selling / George C. McNutt.

Text

Chicago : Crain Books, c1978.

1978

1 item

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FormatText	Call numberJLE 80-2714	Item locationOffsite

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Handbook of innovative marketing techniques / by David D. Seltz.

Text

Reading, Mass. : Addison-Wesley Pub. Co., c1981.

1981

1 item

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FormatText	Call numberJLF 81-866	Item locationOffsite

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Le voci di Napoli : (con una registrazione fonico-musicale su microsolco) / Antonio Altamura.

Text

[Napoli] : Società editrice napoletana, 1977.

1977

2 items

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FormatText	Call numberJFF 82-148	Item locationOffsite

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FormatText	Call number*LSMX 22 [Phonodisc]	Item locationPerforming Arts Research Collections - Recorded Sound

Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

Promotion : advertising, publicity, personal selling, sales promotion / Richard E. Stanley.

Text

Englewood Cliffs, NJ : Prentice-Hall, [1982]

1982

1 item

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FormatText	Call numberJLE 82-354\|m(SASB)	Item locationOffsite

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The promotional planning process / Roger A. Strang.

Text

New York, N.Y. : Praeger, 1980.

1980

1 item

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FormatText	Call numberJLE 82-620\|m(SASB)	Item locationOffsite

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Managing sales promotion / edited by Julia Piper.

Text

Westmead, Farnborough : Gower in association with Marketing magazine, 1980.

1980

1 item

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FormatText	Call numberJLD 83-2962	Item locationOffsite

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How to advertise and promote your retail store / Dana K. Cassell.

Text

New York : American Management Associations, c1983.

1983

1 item

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FormatText	Call numberJLE 84-217	Item locationOffsite

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Advertising and sales promotion : cost-effective techniques for your small business / William H. Brannen.

Text

Englewood Cliffs, N.J. : Prentice-Hall, c1983.

1983

1 item

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FormatText	Call numberJLE 84-195\|m(SASB)	Item locationOffsite

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Promotion : a guide to effective promotional planning, strategies, and executions / Dan Ailloni-Charas.

Text

New York : Wiley, c1984.

1984

1 item

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FormatText	Call numberJLE 84-2374	Item locationOffsite

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Promoting effectively for downtown business : dynamic new case studies / edited by Laurence A. Alexander.

Text

New York, N.Y. : Downtown Research & Development Center, c1983.

1983

1 item

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FormatText	Call numberJLF 84-489	Item locationOffsite

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Promotion : analysis, creativity, and strategy / William P. Dommermuth.

Text

Boston, Mass. : Kent Pub. Co., c1984.

1984

1 item

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FormatText	Call numberJLE 84-3675	Item locationOffsite

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Handbook of sales promotion / Stanley M. Ulanoff, editor in chief.

Text

New York : McGraw-Hill, c1985.

1985

1 item

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FormatText	Call numberJBE 00-586	Item locationOffsite

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A handbook of retail promotion ideas / by David D. Seltz.

Text

Rockville Centre, N.Y. : Farnsworth Pub. Co., c1985.

1985

1 item

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FormatText	Call numberJLF 86-1789	Item locationOffsite

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MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins.

Text

New York : McGraw-Hill, c1987.

1987

1 item

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FormatText	Call numberJLE 86-4705	Item locationOffsite

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