Milton Glaser (1929–2020)
Lobby card for the original Broadway production of The Wiz at the Majestic Theatre, New York City
ca. 1975
Billy Rose Theatre Division, The New York Public Library for the Performing Arts, Dorothy and Lewis B. Cullman Center
Lobby card for the original Broadway production of The Wiz at the Majestic Theatre, New York City
Two years before he created his iconic "I ❤ ️NY ” logo, Milton Glaser designed the graphic identity for The Wiz, which appeared in newspaper ads, posters, playbills, and on the cover of the original cast recording LP. Glaser later said that he tried to use the “vocabulary of Broadway” in his design: rather than a main character, he chose to represent one of the ensemble dancers from “The Tornado Ballet” that leads into Dorothy and Toto’s arrival in Oz. The silhouette and smoke-like swirls are hallmarks of Glaser’s work of the 1960s and 70s. The dancer’s profile and arched leg signify that this version of The Wizard of Oz is not just for children.
: Billy Rose Theatre Division, The New York Public Library for the Performing Art…
Currently on View at Stephen A. Schwarzman Building
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