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Promotion of racial harmony planning demonstration held on 11th December 1969 at the New Theatre, London, W.C. 2: report of the I.P.A.
Text
London, Institute of Practitioners in Advertising, 1970.
1970
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberJLF 76-1261 | Item locationOffsite |
Review of consumer research sources for products and media : the situation at the end of 1975 / prepared for IPA by W. A. Twyman. [Revised and updated ed.].
Text
London : Institute of Practitioners in Advertising, 1976.
1976
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberJLF 77-1310 | Item locationOffsite |
Advertising conditions in the Republic of Ireland.
Text
London: Institute of Practitioners in Advertising, c1974.
1974
0 resources
Advertising magazine.
Text
London : Advertising Association, 1980-1981.
1980-1981
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberJFM 83-73 v. 63-69 spring 1980-autumn 1981 | Item locationOffsite |
Media planning [by] James R. Adams.
Text
London, Business Books [for] the Institute of Practitioners in Advertising, 1971.
1971
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberJBE 90-640 | Item locationOffsite |
Advertising works.
Text
London ; New York : Holt, Rinehart and Winston, 1981-
1980-present
15 items
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberJLM 88-741 v. 15 | Item locationOffsite |
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberJLM 88-741 v. 13 | Item locationOffsite |
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberJLM 88-741 v. 12 | Item locationOffsite |
Campaign planning. Published on behalf of the Institute of Practitioners in Advertising.
Text
London, Business Publications [1957]
1957
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberD-10 9950 | Item locationSchwarzman Building - Main Reading Room 315 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The selection of advertising media.
Text
Published on behalf of the Institute of Practitioners in Advertising by Business Publications, 1956.
1956
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberD-10 2851 | Item locationSchwarzman Building - Main Reading Room 315 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The study of attention value : a review of some available material / B.D. Copland.
Text
London : Business Publications Limited, 1958.
1958
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberD-11 4137 | Item locationSchwarzman Building - Main Reading Room 315 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Marketing.
Text
London, Business Publications on behalf of the Institute of Practitioners in Advertising [1959]
1959
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberD-11 8698 | Item locationSchwarzman Building - Main Reading Room 315 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Advertising : a general introduction / Robert S. Caplin.
Text
London : Business Publications, 1959.
1959
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberD-12 5835 | Item locationSchwarzman Building - Main Reading Room 315 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Studies in readership; a report of an enquiry designed and directed by William A. Belson.
Text
London, Business Publications [1962]
1962
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberD-14 2793 | Item locationSchwarzman Building - Main Reading Room 315 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
A review of poster research.
Text
London, Published on behalf of the Institute of Practitioners in Advertising and the British Poster Advertising Association [by] Business Publications [1963]
1963
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberD-14 9529 | Item locationOffsite |
Modern advertising law / Peter Langdon-Davies.
Text
London : Business Publications, 1963.
1963
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberD-15 7016 | Item locationSchwarzman Building - Main Reading Room 315 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The selection of advertising media.
Text
London, Business Publications [1961]
1961
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberD-16 1751 | Item locationSchwarzman Building - Main Reading Room 315 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Television advertising.
Text
London, Business Publications [1965]
1965
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberD-16 4423 | Item locationSchwarzman Building - Main Reading Room 315 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Marketing.
Text
London, Business Publications on behalf of the Institute of Practitioners in Advertising, 1964.
1964
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberD-17 6173 | Item locationSchwarzman Building - Main Reading Room 315 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Marketing.
Text
London, published on behalf of the Institute of Practitioners in Advertising [by] Business Publications, 1968.
1968
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberD-18 2913 | Item locationSchwarzman Building - Main Reading Room 315 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The selection of advertising media [by] J. W. Hobson.
Text
London, published on behalf of the Institute of Practitioners in Advertising [by] Business Books, 1968.
1968
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberD-18 6753 | Item locationSchwarzman Building - Main Reading Room 315 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The mixture--not quite as before.
Text
London, Institute of Practitioners in Advertising [1967]
1967
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberE-12 9975 | Item locationSchwarzman Building - Main Reading Room 315 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Advertising in the 21st century: a model of advertising agency development during the next fifty years [by] D.S. Cowan, R.W. Jones; foreword by Sir John Rodgers.
Text
London, Hutchinson, 1968.
1968
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberE-13 4237 | Item locationSchwarzman Building - Main Reading Room 315 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Three turbulent years.
Text
London, Institute of Practitioners in Advertising, 1970.
1970
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberE-14 535 | Item locationSchwarzman Building - Main Reading Room 315 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Industrial advertising: industrial sales promotion resources are deployed more effectively when advertising bears a bigger share of marketing communication, by Victor W. R. Markham and Eamonn Dunne.
Text
London, Institute of Practitioners in Advertising, 1968.
1968
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberF-11 5007 no. 1-7 | Item locationSchwarzman Building - Main Reading Room 315 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.
Text
Oxford : Butterworth-Heinemann, c1997.
1997
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberJBE 98-1052 | Item locationOffsite |
National readership survey; a study of readership in Great Britain of selected national and provincial newspapers and of selected weekly and monthly periodicals.
Text
[London] Institute of Incorporated Practitioners in Advertising [1954]
1954
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberTW+ (Institute of Incorporated Practitioners in Advertising. National readership survey) | Item locationOffsite |
I. P. A. occasional paper.
Text
London : Institute of Practitioners in Advertising.
19-
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberK-10 2737 No. 4-10 | Item locationOffsite |
Computers in advertising: papers presented at the computer seminar arranged by the Institute of Practioners in Advertising at the Hotel Metropole, Brighton, 15-17 November 1965; seminar chairman Nigel Rogers.
Text
London : Institute of Practitioners in Advertising, 1966.
1966
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberJBF 02-1615 | Item locationOffsite |
Advertising works 14 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2005 / edited and introduced by Les Binet.
Text
Henley-on-Thames : World Advertising Research Center, 2006.
2006
2 items
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call number*WSC-4707 2005 | Item locationOffsite |
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberJBF 06-247 | Item locationOffsite |
Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m / edited and introduced by Richard Storey.
Text
Henley-on-Thames : World Advertising Research Center, 2008.
2008
2 items
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberJBF 09-82 | Item locationSchwarzman Building - General Research Room 315 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call number*USD-2743 [DVD] | Item locationOffsite |
Advertising works : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising.
Text
London : Cassell
1980-present
11 items
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberHF5808.G7 A37 v.20 (2011) | Item locationOff-site |
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberHF5808.G7 A37 v.19 (2010) | Item locationOff-site |
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberHF5808.G7 A37 v.18 (2009) | Item locationOff-site |
Advertising magazine.
Text
London : Advertising Association.
1980-1981
2 items
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberSerials A v.56-62 (1978:summer-1979/1980:winter) | Item locationOff-site |
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberSerials A v.63-69 (1980:spring-1981:fall) | Item locationOff-site |
Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.
Text
Oxford : Butterworth-Heinemann, [1997], ©1997.
1997-1997
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberHF5823 .E93 1997 | Item locationOff-site |
Marketing.
Text
London : published on behalf of the Institute of Practitioners in Advertising [by] Business Publications, 1968.
1968
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberHF5415 .M257 1968 | Item locationOff-site |
Advertising in the 21st century : a model of advertising agency development during the next fifty years / [by] D. S. Cowan, R. W. Jones; foreword by Sir John Rodgers.
Text
London : Hutchinson, 1968.
1968
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberHF6178 .C68 | Item locationOff-site |
When to advertise / Simon Broadbent.
Text
Henley-on-Thames, Oxfordshire, U.K. : Admap Publications in association with Incorporated Society of British Advertisers, Institute of Practitioners in Advertising, 1999.
1999
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberHF5826.5 .B79 1999g | Item locationOff-site |
Modern advertising law / Peter Langdon-Davies.
Text
London : Business Publications, 1963.
1963
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberUK 955.5 LAN | Item locationOff-site |
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