Search Results | Research Catalog

Active filters

Displaying 1-50 of 149 results

Sort by

Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Stephen M. Cristol, Frank J. Kopek.

Text

Chicago : Crain Books, c1976.

1976

1 item

Format	Call number	Item location
FormatText	Call numberJLD 85-224	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Advertising media planning / Jack Z. Sissors, E. Reynold Petray.

Text

Chicago : Crain Books, c1976.

1976

1 item

Format	Call number	Item location
FormatText	Call numberJLE 76-3035	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Informatique au service du marketing / par Philippe Irrmann ... [et al.] ; préf. de R. Remillon.

Text

Paris ; New York : Masson, 1976.

1976

1 item

Format	Call number	Item location
FormatText	Call numberJLE 77-2500	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Media planning / James R. Adams. 2d ed.

Text

London : Business Books, 1977.

1977

1 item

Format	Call number	Item location
FormatText	Call numberJLE 78-2679	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Advertising strategy : a communication theory approach / Larry Percy, John R. Rossiter.

Text

New York : Praeger, 1980.

1980

1 item

Format	Call number	Item location
FormatText	Call numberJLE 80-2870\|m(SASB)	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Advertising and communication management / Michael L. Ray.

Text

Englewood Cliffs, N.J. : Prentice-Hall, c1982.

1982

1 item

Format	Call number	Item location
FormatText	Call numberJLE 81-2427	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Festsetzung und Verteilung von Werbebudgets : e. empir. Analyse für klass. Werbemedien / Wolfgang Pudenz.

Text

München : Florentz, 1978.

1978

1 item

Format	Call number	Item location
FormatText	Call numberJLD 83-2021	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Advertising media models : a practical guide / Roland T. Rust.

Text

Lexington, MA : Lexington Books, [1986]

1986

1 item

Format	Call number	Item location
FormatText	Call numberJLE 86-3072	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Media planning : a practical guide / Jim Surmanek.

Text

Lincolnwood, Ill., U.S.A. : NTC Business Books, 1986, c1985.

1986-1985

1 item

Format	Call number	Item location
FormatText	Call numberJLE 86-4679	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Inside print.

Text

New Canaan, CT : M.P.E., Inc., 1986-1989.

1986-1989

4 items

Format	Call number	Item location
FormatText	Call numberJFM 86-283 v. 10 Jan.-July 1989	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Format	Call number	Item location
FormatText	Call numberJFM 86-283 v. 9 1988	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Format	Call number	Item location
FormatText	Call numberJFM 86-283 v. 8 1987	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

View all 4 items

The marketer's guide to media vehicles, methods, and options : a sourcebook in advertising and promotion / Ann Grossman.

Text

New York : Quorum Books, 1987.

1987

1 item

Format	Call number	Item location
FormatText	Call numberJFD 88-5997	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Inside media.

Text

Stamford, CT : Hanson Pub. Group Inc., 1989-

1989-present

16 items

Format	Call number	Item location
FormatText	Call numberJBN 92-13 March 25,1997	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Format	Call number	Item location
FormatText	Call numberJBN 92-13 Jan. 28-Mar. 11, 1997	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Format	Call number	Item location
FormatText	Call numberJBN 92-13 June 26-Dec. 11, 1996	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

View all 16 items

Media planning [by] James R. Adams.

Text

London, Business Books [for] the Institute of Practitioners in Advertising, 1971.

1971

1 item

Format	Call number	Item location
FormatText	Call numberJBE 90-640	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Medien Journal / Österreichische Gesellschaft für Kommunikationsfragen.

Text

Salzburg : Die Gesellschaft

unknown-present

1 item

Format	Call number	Item location
FormatText	Call numberJLL 88-93 Library has: 11. Jahrg., Nr. 2 (1987). v. 11, no. 2 (1987)	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

The importance of research in a changing business marketing environment including : first results of the ARF/ABP study of the relationship between business-to-business, advertising and sales : transcript proceedings / ARF Eighth Annual Business Advertising Research Conference, the New York Hilton, October 16, 1986.

Text

New York, NY (3 E. 54th St., New York 10022-3180) : Advertising Research Foundation, c1986.

1986

1 item

Format	Call number	Item location
FormatText	Call numberJLF 88-2237	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

The advertiser's handbook for budget determination / Simon Broadbent.

Text

Lexington, Mass. : Lexington Books, c1988.

1988

1 item

Format	Call number	Item location
FormatText	Call numberJLE 89-939	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

The effective use of advertising media : a practical handbook / by Martyn P. Davis.

Text

London : Hutchinson Business, 1988.

1988

1 item

Format	Call number	Item location
FormatText	Call numberJLE 89-954	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Effective media planning : a guide to help advertisers and agencies develop plans that work / by August B. Priemer.

Text

Lexington, Mass. : Lexington Books, c1989.

1989

1 item

Format	Call number	Item location
FormatText	Call numberJLE 89-2315\|m(SASB)	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Advertising that pulls response / Graeme McCorkell.

Text

London ; New York : McGraw-Hill Book Co., c1990.

1990

1 item

Format	Call number	Item location
FormatText	Call numberJBF 00-1135	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Media market guide.

Text

New York, N.Y. : Conceptual Dynamics ; Bethlehem, N.H. : Bethlehem Publishing [distributor] 1980-

1980-present

108 items

Format	Call number	Item location
FormatText	Call numberJBM 91-95 2016:winter	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Format	Call number	Item location
FormatText	Call numberJBM 91-95 2016:summer	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Format	Call number	Item location
FormatText	Call numberJBM 91-95 2016:spring	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

View all 108 items

International media guide.

Text

South Norwalk, Conn. : International Media Enterprises, c1989-c1999.

1989-1999

8 items

Format	Call number	Item location
FormatText	Call numberJBM 91-1069 1997-1998	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Format	Call number	Item location
FormatText	Call numberJBM 91-1069 1996-1997	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Format	Call number	Item location
FormatText	Call numberJBM 91-1069 1994-1995	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

View all 8 items

Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan.

Text

New York : Prentice Hall, 1991.

1991

1 item

Format	Call number	Item location
FormatText	Call numberJBE 91-2321	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

International media guide. Business/professional, Europe.

Text

New York, NY : Directories International, -2000.

200-2000

8 items

Format	Call number	Item location
FormatText	Call numberJBM 91-1342 1999	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Format	Call number	Item location
FormatText	Call numberJBM 91-1342 1998	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Format	Call number	Item location
FormatText	Call numberJBM 91-1342 1997:Europe	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

View all 8 items

International media guide. Business/professional, Asia/Pacific, Middle East/Africa.

Text

New York, N.Y. : Directories International, c1991-2000.

1991-2000

6 items

Format	Call number	Item location
FormatText	Call numberJBM 91-1403 1999	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Format	Call number	Item location
FormatText	Call numberJBM 91-1403 1998	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Format	Call number	Item location
FormatText	Call numberJBM 91-1402 1997	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

View all 6 items

The effective use of advertising media : a practical handbook / by Martyn P. Davis.

Text

London : Century Business, 1992.

1992

1 item

Format	Call number	Item location
FormatText	Call numberJBE 92-1990	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

How to fund media : a special project of the Council on Foundations / by David S. Shepard.

Text

Washington, D.C. : Council on Foundations, c1984.

1984

1 item

Format	Call number	Item location
FormatText	Call numberJLE 86-1732	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Media math : basic techniques of media evaluation / Robert W. Hall.

Text

Lincolnwood, Ill., USA : NTC Business Books, c1991.

1991

1 item

Format	Call number	Item location
FormatText	Call numberJBF 93-249	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Advertising media planning / Jack Z. Sissors, Lincoln Bumba.

Text

Lincolnwood, Ill., USA : NTC Business Books, c1993.

1993

1 item

Format	Call number	Item location
FormatText	Call numberJBE 93-1483	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.

Text

Lincolnwood, Ill., USA : NTC Business Books, c1993.

1993

1 item

Format	Call number	Item location
FormatText	Call numberJBF 00-975	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

International marketing communications / Tom Griffin.

Text

Oxford [England] ; Boston : Butterworth-Heinemann, 1993.

1993

1 item

Format	Call number	Item location
FormatText	Call numberJBE 93-2571	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Targeted public relations : how to get thousands of dollars of free publicity for your product, service, organization, or idea / Robert W. Bly.

Text

New York : H. Holt, 1993.

1993

1 item

Format	Call number	Item location
FormatText	Call numberJBD 93-1632	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Marketer's guide to media.

Text

New York, NY : Adweek, Inc., c1992-

1992-present

16 items

Format	Call number	Item location
FormatText	Call numberJBK 92-80 v. 32 (2009)	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Format	Call number	Item location
FormatText	Call numberJBK 92-80 v. 31 (2008)	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Format	Call number	Item location
FormatText	Call numberJBK 92-80 v. 30 (2007)	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

View all 16 items

Southern California media sourcebook.

Text

Wilmette, Ill. : Standard Rate & Data Service, 1993.

1993-1993

1 item

Format	Call number	Item location
FormatText	Call numberJBM 93-354 1993	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Media fact book / AS Publicidad.

Text

[El Salvador?] : AS Publicidad, [1992?-

1992-present

1 item

Format	Call number	Item location
FormatText	Call numberJBM 96-985 1992-1993/1994	Item locationSchwarzman Building - General Research Room 315

Request for on-site use

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Chicago media sourcebook.

Text

Wilmette, Ill. : Standard Rate & Data Service, 1993.

1993-1993

1 item

Format	Call number	Item location
FormatText	Call numberJBM 93-563 1993	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

The Leo Burnett worldwide advertising and media fact book / [Leo Burnett Company ; edited by Brian Jacobs].

Text

Chicago : Triumph Books, 1994-

1994-present

1 item

Format	Call number	Item location
FormatText	Call numberJBM 94-952 1994	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Copy chasers on creating business-to-business ads / Edmund O. Lawler.

Text

Lincolnwood, Ill., USA : NTC Business Books, c994.

1994

1 item

Format	Call number	Item location
FormatText	Call numberJBE 00-1967	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Close-up on today's food marketing.

Text

New York : Newspaper Advertisng Bureau, Inc., c1983.

1983

1 item

Format	Call number	Item location
FormatText	Call numberJBF 95-17	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij.

Text

New York : Prentice Hall, 1994.

1994

1 item

Format	Call number	Item location
FormatText	Call numberJBE 94-2487	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Study of media & markets. Regional target marketing report. Northeast/east central / Simmons.

Text

New York, N.Y. : Simmons Market Research Bureau, Inc.

unknown-present

1 item

Format	Call number	Item location
FormatText	Call numberJBM 94-1183 NORTHEAST/EAST CENTRAL (1990)	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Study of media & markets. Outdoor advertising / Simmons.

Text

New York, N.Y. : Simmons Market Research Bureau, Inc.

unknown-present

1 item

Format	Call number	Item location
FormatText	Call numberJBM 94-1231 1990	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Study of media & markets. Regional target marketing report. West central/south/pacific / Simmons.

Text

New York, N.Y. : Simmons Market Research Bureau, Inc.

unknown-present

1 item

Format	Call number	Item location
FormatText	Call numberJBM 94-1182 WEST CENTRAL/SOUTH/PACIFIC (1990)	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Integrated marketing communications / Ian Linton and Kevin Morley.

Text

Oxford ; Boston : Butterworth-Heinemann, 1995.

1995

1 item

Format	Call number	Item location
FormatText	Call numberJBE 95-1964	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Advertising media sourcebook / Arnold Barban, Donald W. Jugenheimer, Peter B. Turk.

Text

Lincolnwood, Ill., USA : NTC Business Books, c1989.

1989

1 item

Format	Call number	Item location
FormatText	Call numberJBF 00-1144	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Direct response television : the authoritative guide / Frank R. Brady, J. Angel Vasquez.

Text

Lincolnwood, Ill., USA : NTC Business Books, c1995.

1995

1 item

Format	Call number	Item location
FormatText	Call numberJBE 07-897	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping and more / Alvin Eicoff.

Text

Lincolnwood, Ill. : NTC Business Books, c1995.

1995

1 item

Format	Call number	Item location
FormatText	Call numberJBE 95-1563	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

The media handbook / Helen Katz.

Text

Lincolnwood, Ill. : NTC Business Books, c1995.

1995

1 item

Format	Call number	Item location
FormatText	Call numberJBE 00-1961	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

The Dartnell directory of mailing list sources.

Text

Chicago, The Dartnell Corp.

1931-present

2 items

Format	Call number	Item location
FormatText	Call numberTWA (Dartnell directory of mailing list sources) Library has: Ed. 1 (1931), ed. 3 (1948). ed. 3 (1948)	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Format	Call number	Item location
FormatText	Call numberTWA (Dartnell directory of mailing list sources) Library has: Ed. 1 (1931), ed. 3 (1948). ed. 1 (1931)	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Introduction to advertising media : research, planning, and buying / Jim Surmanek.

Text

Lincolnwood, Ill., USA : NTC Business Books, c1993.

1993

1 item

Format	Call number	Item location
FormatText	Call numberJBE 95-1363	Item locationOffsite

Request for on-site use Request scan

How do I pick up this item and when will it be ready?

Israel marketing & media directory.

Text

Jerusalem : JerusaleMarketinGroup, -2000.

1991-2000

1 item

Format	Call number	Item location
FormatText	Call numberJBM 10-60 2000	Item locationSchwarzman Building - General Research Room 315

Request for on-site use Request scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Sort by

Displaying 1-50 of 149 results

No results found from Digital Research Books Beta